Abstrakt

ENTREPRENEURSHIP IN GLOBALISING ECONOMY IN ACCORDANCE WITH CAR INDUSTRY

Bharthvajan R

In this paper the scenario of automobile industry (car industry) is studied in accordance with how the industry has developed in the past years, the collaboration with the foreign companies, changes in the Indian scenario. Car was considered to be a luxury once but now it has been a mandatory for many people due to various factors like population, standard of living, societal changes. It’s quite challenging for the car companies to produce a car as per the customer needs with a profit. Thus by globalising the car industries, by means ofcollaboration with foreign associates paved way for new ideas and innovations.