Abstrakt

Mapping Cognitive Performance in Computer Aided Strategic Planning

Maria Giannacourou

Research findings on decision making suggest that many types of decisions are less than optimal and prone to certain biases and errors with potentially serious consequences. This paper outlines the ways in which technology can be applied constructively to assist decision makers making better decisions during strategic planning based on an exploratory study which compares aided vs. unaided performance of SME’s managers. Decision making process has been decomposed into distinct phases to better evaluate the contribution of technology on cognitive aspects of the managerial task. Results suggest that decision support encouraged rationalization of the decision making process especially during the assessment of SWOT's and the evaluation of alternatives phase, leading to an overall increase in decision making effectiveness.