Abstrakt

The Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan

Dr. Shahram Gilaninia. Dr. Bijan Shafiei. Rashid Shadab

with increasing the competition among state and private insurance companies and social security organization as the biggest insurer in the country, in order to maintain and keep more shares from insured people, the organization’s managers have to find ways to obtain more consent and loyalty of their customers. From among this, the role of staff in maintaining and keeping and increasing insured people isn’t covered for any one. Internal marketing is a concept that can help to social security organization to obtain their goals. So the recent research has been done with the aim of examining the effect of internal marketing on costumer orientation staff of Guilan social security organization. In this research, internal marketing is dependent variable and costumer basis is independent variable and organizational commitments has intermediate role. Sampling method in research is simple ..and the method of collecting field information and collecting data is by questionnaire.